This was one of the major part of the project. here I want the user to buy a food that is featured in the Z-Short video. I wanted to make the experience seamless by integrating into the exiting well established app, Zomato.

Information Architecture

My major challenge was determining how and where to place the entry point for this feature in the existing app. As I was about to add another flow to the user experience.

I worked on multiple iterations of the Z-Shorts major food ordering userflow. Iteration process take place throughout the project, even after I designed screens as well. I discarded many in order to correct the flow.

Here are few early iterations of information architecture:

I jot down the reasons for iteration below the each one of them.

I discarded all of the above iterations because it was carrying the elements that are not aligned with problem that I wanted to solve: improving food discoverability through curated short videos of nearby eateries.

(Can check visual iterations that I designed in case study as well)

Here is the final IA with which I settled with:

Zomato is the app that where user connects with restaurant, that is the original purpose of the app. I decided to simplyfy the flow by keeping the purpose intact.

The flow of watching short videos also addresses other objectives, such as finding people to follow.