The food trust issues and discoverability problems I and a particular set of users faced were quite prominent. From the start, I was very clear about the set of problems that I aimed to solve.
I started with the “solution first” approach. While its imperfect, it has the potential to generate significant improvements and positive outcomes through careful review and iteration.
Zomato already had a framework of ‘Profiles’, ‘Following’ & ‘Followers’. User in the Zomato already can follow the reviewers of the food or restaurant. I was like why not take the advantage of this framework. As you can see in the screenshot of profile on the right side:
Their are multiple reasons that I chose short video format to solve this discoverability problem:
This approach combines entertainment with practical information, potentially making the food discovery process more fun and less overwhelming.
I was integrating this feature into existing app, this includes understanding the flows Zomato and short video flows of other short video apps on the internet.
I started of by understanding the Zomato as an app. Getting to know Zomato not only through user’s perspective but also via designer’s perspective. To get the understanding, I took many screenshots of major Zomato flows and screens. Understanding the designer’s thought process behind designing these flows and also noting UI design nuances(colors, fontface etc.)
Since I wanted users to place orders from there, there were no direct competitors for me to look up to. Therefore, I conducted a competitive analysis of indirectly related apps that have a similar short video feature.